Rewrapping Christmas (present and future)

Ben O'Hara

From shows to installations, we create entertainment experiences that connect people. We think unconventionally. We do things differently. We create the unique. We set the stage, the memories are theirs....forever

October 20, 2021

With Christmas fast approaching (the mince pies are already out), The Business Creative is busier than ever. We’ve been putting Santa’s elves to shame with our tireless efforts to create fun, bespoke and innovative experiences that are guaranteed to thrill and entertain, living long in the memory.

Christmas reimagined

How we do Christmas has changed but some things are constant – family, friends, fun and excitement! This year we’re taking our usual creative, original approach to Christmas. Although the demand for live entertainment and unique events is as strong as ever, we understand that at the heart of Christmas is the need to bring people together, even when you can’t be in the same room.

Businesses still need to create shared memories so staff feel supported, valued and appreciated. How we do this? Through our exclusive and compelling online Christmas events.  And this year, we’re determined to make Christmas more special than ever. Because, let’s face it, we’ve all earned it.

Christmas is our thang!

Last year we were quick to recognise the growing need to bring people together despite the restrictions, to make them feel part of something bigger and part of a family. We took a fresh approach, producing memories through our glamorous online awards ceremonies and interactive quizzes. This year we’re streets ahead of the game with some amazing ideas already in development. And just like Saint Nick’s sleigh – the sky’s the limit!

We know that if you can think it, we can make it happen. We’re highly skilled at generating ideas that wow an audience – creating a sense of pleasure, wonder and awe. Whether it’s flying a life-size polar bear to the desert or arranging a snowball fight in 30° heat – we believe that practicalities shouldn’t get in the way of dramatic, jaw-dropping experiences.

Leave it to us

But don’t fear. Don’t sweat it. At The Business Creative, we’re experts in producing exciting moments that evoke feelings of togetherness and joy that’ll be remembered for years to come. We’ve designed bespoke Christmas events for zoos throughout the UK, Chessington World of Adventures, and the stunning Winterfest programme for Ferrari World Abu Dhabi, so you’re in safe hands.

Christmas around the world

Although our Christmases are becoming increasingly expensive and consumer-driven, they’re also steeped in tradition and unique to our country and culture. Given that we’ve been tasked with ‘creating Christmas’ in many countries around the world, we thought it’d be interesting to share with you a few of the weird and wonderful folklore that we’ve stumbled across. 

India

In India, where only about 2.3% of the population is Christian, there’s a total absence of fir trees, meaning that banana trees and mango trees are decorated instead. How’s that for exotic?

Czech Republic or Slovakia

If you’re single in the Czech Republic or Slovakia on Christmas Day (and frankly, would rather you weren’t), you can take off your shoe and throw it over your shoulder towards the door. If the toe points to the door – hey presto – Prince Charming is on his way, and you’ll be married soon. However, there’s no definitive guide to how long ‘soon’ is … can you imagine this happening in the UK?

Finland

In Finland there’s a rather lovely tradition of visiting the graves of deceased friends and relatives on the night before Christmas and lighting candles. This ensures that all the cemeteries are beautifully lit, and ancestors are remembered. Food is laid out for the dead so they, too, can enjoy a Christmas feast, demonstrating that not all festivities have to be raucous. Sometimes a subtle and ambient vibe is far more alluring. A human statue or harpist can add another dimension to a dinner or drinks party.

Venezuela

In Caracas, the capital of Venezuela, all the major roads are closed on Christmas Eve. This is to allow people to roller skate to Mass!

Japan

Believe it or not, the traditional Christmas dinner of choice in Japan is a KFC! The marketing has been so successful that you’d need to make a reservation months in advance to eat at your local Kentucky on Christmas Day.

Our traditions in Great Britain tend to centre around Christmas pudding. It should always be stirred clockwise when making and contain enough scrap metal (ok, charms) to set your fillings on edge. To find a coin in your pud would indicate imminent wealth, a ring signifies marriage, and a thimble equals good luck.    

Your festivities

Of course, these are just superstitions. If you’re the one in charge of organising this year’s festivities, you may want to rely on something more than an age-old, miniature thimble.

How about a REAL snow toboggan run? Or, if a slightly more intimate event is required, you might consider a festive bake-off or Quizmas? Ice sculptures are a real talking point at any gathering and a set of professional carol singers would add a huge slice of Christmas cheer to your party (or at the very least lend a little sophistication to the obligatory festive sing-along!)

We’re here to help put some ho-ho-ho into any seasonal offerings that, left to chance, maybe more no-no-no! So, before you give in and grab that first box of mince pies, contact us to add some sparkle to your Christmas do with fresh, original, immersive ideas.

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