NEWS & ARTICLES

ABBA Voyage – Review

ABBA Voyage – Review

We are still quivering with excitement two days following our visit to ABBA Voyage. But what is it? Why is it so ground-breaking? Is it worth the price tag? Does it even feel real? Let’s take a closer look. We are always keen to develop our understanding of other...

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Immersive Audio – Listen Up!

Immersive Audio – Listen Up!

Immersive audio is not a new concept, but it’s becoming more popular in helping to create engaging experiences for audiences. Real immersive sound provides the listener with a natural (‘life-like’) three-dimensional sound experience unlike anything heard before in...

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We’ve Got Balls

We’ve Got Balls

Here at The Business Creative, we’re positively bubbling with exciting ways to reimagine and vibrantly enhance all kinds of light entertainment and production. So, when world-class brand Haven Holiday Parks needed a classic game reinvented for their fun-loving guests,...

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Meet Kaz!

Meet Kaz!

We're absolutely thrilled that Karen Forrest (Kaz) joined The Business Creative full-time in April this year, as Creative Admin Support.  We thought we'd ask her a few questions so you can get to know her a little better and discover some of her hidden talents! Tell...

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What IS an ‘immersive experience’?

What IS an ‘immersive experience’?

Ah… that desired (or dreaded) word in themed entertainment.....IMMERSIVE.  Is it just a buzzword or is it much more? Here are our thoughts! Before we go into the details of immersion and immersive experience, let’s start at the basics. What exactly is an ‘immersive...

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A look at the Eurovision 2022 Production

A look at the Eurovision 2022 Production

The 66th Eurovision Song Contest kicked off in spectacular form last month as 25 countries competed in the grand final round in Turin, Italy. The glittering extravaganza saw Ukraine's Kalush Orchestra take the crown Eurovision is the world’s biggest music show and as...

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My Childhood Jubilee by Jane Maguire

My Childhood Jubilee by Jane Maguire

February 6th, 1977. Finally, Jubilee Day was here!  It was the day of celebration I had been looking forward to since it was announced on the news the previous year.  I looked out onto the street from my bedroom…. There was already purposeful movement going on;...

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The World’s Longest Immersive Experience

The World’s Longest Immersive Experience

For any fans of all things immersive, the name ‘Puy Du Fou’ fills you with instant intrigue and a sense of other-worldly quality experiences. So, when the parks’ producers announced a new SIX DAY immersive experience called ‘The Grand Tour’ was in production, you...

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