In 2023, wellbeing has become a major focus for society as people have realised the importance of taking care of their physical, emotional, and mental health. Here are some reasons why wellbeing is such a focus in 2023 and why it’s so important to us at The Business...
As creators of immersive events, attractions and experiences, we know that great storytelling is at the heart of everything that we create. We work with a range of talented script and story writers who are experienced in the profession of writing for immersive...
At The Business Creative, we’ve been involved in developing entertainment concepts and programmes for some of the world’s best-known visitor attractions. From live performances to interactive exhibits, we understand how powerful it can be, enhancing the visitor...
Designing Experiential Spaces: Creativity is in our bones - it’s what we thrive on. In this article we’re going to take a look at how we transform spaces from ordinary to extraordinary. But first, we’re going to ask you one question: If you had a blank canvas space,...
In October 2022, The Business Creative became members of NFAN (National Farmers Attraction Network). NFAN is a trade association with over 200 farm members whose aim is to unite the farm and rural attraction industry. Whilst our decision to join this association might...
The Business Creative have been trusted to interpret the stories of some of the world’s best-known brands. A great example of this is the work we have done with the team at JCB. For over 12 years, we have created and produced shows and experiences based on JCB’s...
Collaboration is defined as the action of working with someone to produce something. A way of working together for a greater goal - regardless of personal opinion or stance. We find it crucial to work with all of our clients and suppliers collaboratively, but why?...
What has been your favourite project so far? Anyone who knows me, knows that I'm a huge Halloween fan. So being able to work with Drayton Manor and Chester Zoo on their Halloween offerings was brilliant. Both projects were complex and unique! Chester Zoo's Luna's Lost...
In December, the team got together to enjoy a face-to-face Christmas extravaganza! These moments mean a lot to us because we’re spread out across the country working remotely, and nothing beats a good old rendezvous to round off the year! As you know, we love a...
Two of my passions in life and career are theme parks and immersive storytelling - being able to transport audiences to fictitious and unknown worlds on an adventure is something that really resonates with me. The whole idea of theme parks is for escapism. A way to...