The Client:
TUI is the world’s biggest tour operator and the UK’s leading travel brand. 
The Brief:
Redevelop TUI’s training programme for their Blue for Two brand entertainment and activity teams. Take existing content and devise fresh and engaging training modules to be delivered on demand, online in any location, and on any device. 
Why the Business Creative:
As a team of training and creative specialists, The Business Collective has more than 60+ years of experience in the leisure, visitor attraction, travel and tourism sectors, so this project was a no-brainer for us! TUI wanted standout training content ‘’like nothing they’d ever had before’’ and our original, creative approach to all our projects makes us the perfect choice. With the freshest training techniques, we consistently provide content designed to pack a punch. We believe training should strike at the mind and heart of a trainee, stirring an emotion and creating a lasting memory.
The Solution:
Unique ways to learn
Providing travel to more than six million holidaymakers in the UK & Ireland alone, TUI required tailored training to support their diverse trainees. From travel agents to cabin crew and engineers, TUI’s valued employees are unique. People learn in different ways, absorb information at different rates, and we create training modules that cater to specific needs. Our years of experience within the tour operator, leisure attraction and entertainment industry have given us an exclusive insight into how to deliver results – focused training to targeted demographics.
TUI’s requirements
Our creative approach is designed to shake up traditional staff training and provide packages that unlock the true potential of employees. For TUI, we created a multi-layered solution, producing immersive and informative modules to resonate with and captivate trainees. We produced a series of interactive online training modules, targeting the key areas TUI required for its Blue For Two hosts to focus on. From understanding lighting and sound to PR & guest relations, all bases were covered. We ensured the modules were fresh, bold, and targeted at the learning style of Generation X:
- Bite-sized learning
- Magazine-style layouts
- Visually appealing
- Integrated multimedia
- Video content
- Interactive self-discovery elements
- Available on personal devices
We host the modules on the cloud-based interactive online employee learning platform that we own and operate – ILO (www.hello-ilo) 
As well as contemporary content, we believe that trainees should not only know what they’re doing but why they’re doing it. And every aspect of our training is underpinned by the crucial questions: What is the moment? What emotion will we evoke? What will trainees remember?
The results
This project is such a phenomenal ongoing success and TUI has engaged us in creating more interactive online modules for them, most recently working on non-entertainment-related training for TUI Blue Concept and the set up and management for the TUI Blue App.
What TUI said
The Business Creative has successfully redeveloped some of our existing training modules and created bespoke training modules in a uniquely creative and engaging way. The style of the modules is visually appealing and is targeted to a modern and younger demographic with fresh, modern ways of learning. The Business Creative’s online training platform is modern and dynamic with an exceptional user experience and reporting facility.
Ulrike Finger Entertainment & Leisure Manager.
Specialist Delivery Concept Management, design & delivery of our training solutions have been utilised in some of the world’s largest tour operators, theme parks and leisure attractions. If you want to unlock your team’s true potential, get in touch today or take a look at more of our successful case studies.
