OUT OF THE BOX PRODUCTIONS – FERRARI WORLD

The Brief: Create two totally unique entertainment productions that would absorb guest capacity whilst rides are closed due to extensive refurbishment of the park. One show should be in the general ‘park area’ and should distract from the ‘ugly’ hoarding that will in place throughout the park. The second show should make use of an existing under-utilised cinema venue. Both productions should be spectacular, world class, and be true to the Ferrari brand.

The Client:

Ferrari World, Farah Experiences Abu Dhabi

The Brief:

Create two totally unique entertainment productions that would absorb guest capacity whilst rides are closed due to extensive refurbishment of the park. One show should be in the general ‘park area’ and should distract from the ‘ugly’ hoarding that will be in place throughout the park. The second show should make use of an existing under-utilised cinema venue. Both productions should be spectacular, world class, and be true to the Ferrari brand. 

The Solution: