In this industry you have to be a ‘triple threat’; all-singing, all-dancing, delivered with pizzazz and a few backflips thrown in for good measure. It can be high pressure having to deliver amazing experiences! We think of it as staging a show; you’re usually the stage director managing performers, making sure they’re in the right place at the right time, singing the right lines and making your choreography pop – putting on a damn good show! While you’re acing that, who has time to think about the next show, or the next season of shows, or how you’re going to create even more amazing moments for your audiences? You’re in the moment and you’re making it work for the here and now.
… And we applaud that! But if you’re too busy in the details, who is there to support you with all the other elements? We feel your pain, so that’s why we offer advice and guidance to help shape your entertainment offering. Having a clear, considered strategy behind your product, event or entertainment provision is not only worthwhile for the short term benefits but also for your long term business direction.
Our unparalleled expertise, diverse mix of skill sets, and wealth of industry experience means The Business Creative is the number one choice when it comes to entertainment and experience consultancy. We’re known for creating and operating entertainment and events within the travel and tourism, leisure and visitor attraction industries.
We help brands and organisations set up, manage and operate effective entertainment and event functions, navigating the pitfalls with considered and thoughtful planning and culture development, and establishing a business approach to what on the surface can often appear a specialist area shrouded in glitz and glamour.
Our event and entertainment consultancy services have taken us all over the world. It has exposed us to diverse cultures and challenged us to create and operate the very best entertainment experiences for our clients – and we have succeeded by the bucketload. We’ve worked with some incredible brands including Ferrari World Abu Dhabi, Yas Waterworld, Thomas Cook (rest in peace!), and TUI Group.