Drayton Manor Haunted Express

Ben O'Hara

Director and Co-Founder

October 27, 2022

At The Business Creative we like to do things differently, buck the trends, explore new horizons, and develop standout concepts. We thrive when the brief is to create something new that will really differentiate our clients from their competitors. So, when Drayton Manor Theme Park asked us to create a Halloween concept that was different to anything currently available in the UK market, we grabbed the opportunity by the ghosts AND the ghoulies! Are you brave enough to ride The Haunted Express?

Drayton Manor Resort is the fourth largest theme park in the UK and has been a firm family favourite for many years. But with the recent appointment of new Managing Director Victoria Lynn, it’s a new era and what better way to make an impact than with a brand new, bloody curdling Halloween experience from The Business Creative.

Renowned for family friendly fun, Drayton Manor explicitly requested that this particular Halloween experience should be targeted at an older audience. It should be quirky, bold, and very scary. We know that scare mazes are already very popular in the UK, so we went on the hunt for something completely different. Making use of the existing Polperro Express (a train ride around the park), we developed The Haunted Express – a bespoke, immersive ghost train concept where the audience is at the centre of the action.

The Story

Ex-railway engineer, scientist and paranormal investigator Doctor Connor Ductor is carrying out an absurd experiment in order to prove the existence of ghosts and spirts, whilst unearthing the spooky history of the Drayton Manor Estate.

Utilising an old, abandoned railway line (operating on a skeleton service), volunteers are required to travel with this ghoulish conductor to a destination unknown. His theory, to travel under the power of steam, combining motion velocity with electronic audio sound waves transmitted directly to the volunt-ears (via a specially created earpiece device), producing the perfect required paranormal conditions to experience electronic voice phenomena (the ability to hear ghosts and spirits), and with some trickery of the brain, potentially see the ghosts of Drayton’s past!

During this unpredictable journey, Connor will demonstrate how different frequencies can be used to tune into different time periods, first transporting the passengers back to the 1800s reconnecting with the ancestors of the estate, followed by an express journey back through the decades. Of course, experiments of this nature are uncertain and dangerous! Volunteering to take this journey is not for the faint hearted! 

The Tech

Our exceptionally talented studio team developed the soundtrack to the experience alongside the creative team, using state of the art technology, providing the listener with a natural (‘life-like’) three-dimensional sound experience unlike anything heard before in traditional 2D surround solutions. Using wireless headsets for the audience, this immersive audio creates the sensation of height all around the audience, transporting them into a more thrilling and deeper audio experience.

Our show control system also syncs perfectly with the train ride, allowing us to stop at key moments in the journey so that participants can interact with real-life actors and characters, cleverly merging the audio and real-world experience.

Why Us?

Doing it differently is what we live for … it’s just not in our makeup to roll out run of the mill. With a diverse background in theme park entertainment and immersive experiences, we knew we could create something truly memorable.

Having established a fantastic relationship with the team at Drayton Manor, we understood exactly what they were looking for and their need to impress, excite and wow their guests. But we also understand the power of great storytelling, and just how, when done in the right way, it will generate memories for Drayton Manor’s guests for years to come.

Our entertainment concepts are designed specifically to create ‘moments’ that evoke emotions in the audience. We know that this is the surest way to create lifelong memories and truly connect an audience with a brand. When it comes to The Haunted Express, we can guarantee emotions will definitely be stirred!

Choo Choo, The Haunted Express Has Left The Station

At The Business Creative we’re never complacent and we always go the extra mile to ensure our clients stand out from their competitors. That’s why our team grabbed this challenge and created a concept that is truly unique and will create the required impact.

If you’d like to know more about this concept or you have an idea that you’d like to discuss, GET IN TOUCH.  We would absolutely love to have a chat!

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