Firmly established as the UK’s biggest and most popular Pride festival, Brighton & Hove Pride’s sole ethos is to promote diversity, inclusion and education within the community while raising funds for local LGBTQ+ charities, community groups and projects. 50 years...
Many years ago, I started a book club with some friends, but finding a book that we could all enjoy and commit to wasn’t proving easy. We wanted a good excuse to get together regularly and do different things – and so Culture Club was born! We try and visit as many...
Here at The Business Creative, we love to create magical moments that stand out as everlasting memories! Although we’re only halfway through the year, as a creative experience design agency, we started work on Christmas months ago-ho ho. In order to ignite the magical...
For decades, haunted houses and horror attractions have been a staple of entertainment for thrill-seekers. However, the experience has evolved beyond mere visual scares. The emergence of immersive audio and spatial techniques, combined with the use of silent disco...
“Zipping up my Boots" (well suitcase actually!) For those of you that know me, you will know that my career started back in the early 90s as an overseas entertainer for Thomson Holidays. Working in the groundbreaking, pioneering ‘Thomson Sun’ product, my four years...
In the ever-evolving landscape of retail, businesses are finding innovative ways to attract and engage customers beyond the traditional shopping experience. To combat the rise of e-commerce and enhance the appeal of brick-and-mortar stores, retailers are shifting...
Creativity is at the heart of everything we do at The Business Creative (I guess you spotted that in our name!). However, creativity is not a fixed trait, but a skill that can be nurtured and honed over time. Just like a muscle, it requires consistent exercise and...
Back in May, I attended Brand Experience 360 organised by the global marketing magazine ‘Campaign’ and hosted at the Brighton i360 attraction. The event was packed with invaluable insights on building your brand message through events, maximising return, the use of...
How do you create unforgettable brand experiences that ignite loyalty in those who experience them? That was the topic of discussion during a very special couple of days in Edinburgh, Scotland which I attended at the end of May alongside one of our esteemed business...
In the world of live entertainment experiences, modern technology has become a catalyst for revolutionising the way productions are conceived, created, and experienced. From awe-inspiring visual effects to immersive audio experiences, the integration of innovative...