ABBA Voyage – Review

Mark Lofthouse

Creative Operations Manager at The Business Creative

July 28, 2022

We are still quivering with excitement two days following our visit to ABBA Voyage. But what is it? Why is it so ground-breaking? Is it worth the price tag? Does it even feel real? Let’s take a closer look.

We are always keen to develop our understanding of other productions and experiences in the fantastic world of entertainment we’re in. So, when the opportunity arose to visit the brand-new ABBA Voyage concert near Stratford in London, we could not say no.

There are two types of people in the world – those who love ABBA and those who lie about the fact they love ABBA. You simply cannot listen to ABBA and not be filled with a sense of joy and celebration. Their music has been pleasing generations the world over for five decades and their empire stretches from albums, a museum, a musical, merchandise, and now a state-of-the-art live concert. But what exactly IS ABBA Voyage?

Those eagle-eyed fans could not hold their excitement when a cryptic image of four eclipses and the date ’02.09.21’ was released online. ABBA mania was spreading – what was the announcement? A new album? A new tour? The answer was both!

A new album named Voyage was to be the catalyst for a technically extravagant live concert and arena that was to premier in London in 2022. The band had been immortalised into the CGI world and turned into ‘ABBAtars’. These incredibly life-like characters brought the band back to their nostalgic golden years, meaning that every generation following the ‘70s could once again see the band perform their greatest hits.

The production itself was wrapped in so much secrecy that we really had no idea what to expect. Was it going to feel like a live concert or more of a themed club night with spectacular lighting? Nothing prepared us for what we experienced!

Entering the bespoke ABBA arena and into the Scandinavian-feeling bar area, we could not help but be enveloped into the electric atmosphere generated by thousands of ABBA fans. Our time had come… we could enter the arena itself. Words and pictures do not do the cavernous space justice. With huge curtains projected with a snowing forest scene, we took our place on the dance floor and waited for the spectacle to begin.

One thing we love is that they request that nobody films or takes pictures. We understand this is to keep the concert’s secrecy, but we feel that EVERYONE was in the moment. Nobody was watching through their smart devices for a video that will sit in their archived camera roll – everyone was present and loving it.

We promised to retain the secret. If you’re looking for a detailed breakdown of each number and song, you won’t find it in this article. What we will say is that the team were absolutely blown away by the experience. Every single one of us exclaimed ‘WOW’ at least 1,000,000 times throughout the 90-minute show.

The ABBAtars themselves stole the show. The technological advancements in CGI and digital media of the past few years combined with an incredible lighting package, powerful sound system and a brilliant live band of performers brings together a REAL live ABBA concert. We left the arena in awe, feeling like we had been transported back to the ’70s, watching the real-life performers on stage. Words simply cannot describe how perfect the show is for ABBA fans. It combines the best of the best and some of their most recent hits from the Voyage album in a night that you simply cannot forget. We danced. We laughed. We sang. We cried. We loved ABBA Voyage!

The show is simply a must see for everyone. You do not need to be a diehard fan to be bowled over by the technically magnificent production. This is a feast for the eyes and ears.

To everyone involved, we say thank you for creating an emotionally provocative show, and to ABBA we say, ‘thank you for the music’.

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