Arcadia Earth

Ben O'Hara

Director and Co-Founder

January 26, 2022

A new multi-sensory experience opened in the Las Vegas Strip on 23 December, following the launch of its first location in New York in 2019, and we can’t wait to tell you about it!

Arcadia Earth has created this large-scale multi-sensory journey through immersive worlds and art installations and will take visitors through 15,000 square feet of storytelling environments via underwater worlds, fantasy lands, and inspirational art exhibitions which are brought to life through immersive technology using the Arcadia Earth Augmented Reality App.

Founded by experiential artist Valentino Vettori, Arcadia Earth’s aim is to inspire visitors to think about positively impacting the planet and addresses the world’s most critical environmental issues. Each exhibit also contains a QR code offering useful links.

The Las Vegas location is larger than the one in New York and features a similar cave exhibit made from plastic bags created by artist Basia Goszczynska.

Arcadia Earth utilises holograms, augmented reality, virtual reality, robotics and scents in its visual exhibits. As you know, we love an immersive experience and this highlights important global challenges such as biodiversity loss and deforestation in an interactive and powerful way.

An artist called Charlotte Becket has created a room that feels like it’s breathing and represents the lungs of the planet. Another artist called Pamela Moulton has created another exhibit that’s made from reclaimed fishing nets.

At the end of this memorable experience, visitors can pledge to go green in a ‘vow room’. This sounds right up our street!

To read more about this fantastic immersive experience, check it out here https://www.arcadia-earth.com/

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