The Business Creative » marketing

Halloween 2 Banner Ads Spectacular

mick — Thu, 20 Aug 2009 18:11:18 +0000

I’m not a fan of horror movies, and the original Halloween–in particular–was the bane of my grammar school sleepovers. However, the Halloween 2 banner ads are genius.

Links removed.

And I didn’t think to screengrab ‘em.

There’s something to be said of the ubiquity and permanence of online banners once they’re able to mock and cannibalize themselves. Like anything we see every day and pay no attention to, it’s ripe for disruption. Disrupt the banners! Now we just need to make sure our disruptions don’t become the next forced fun.

Thanks for the heads-up, Spencer.

Put Your Money Where Your Digital Is

mick — Mon, 20 Jul 2009 23:04:14 +0000

Listen in to this brief interview with Organic EVP Adam Turinas in which he discusses the joy of spending marketing dollars on digital with Jennifer Jones. But what else would you expect from a chief at one of the largest digital agencies? But then how can one really argue? With key themes like accountability, targeting, and the idea that digital strategy is a branding exercise that transcends clicks, I think Mr. Turinas is on the money.

Creative Business and Management Bits, 29 June-2 July

mick — Tue, 14 Jul 2009 00:58:15 +0000

Look what I’ve found recently all in glorious, clickable hypertext … June 29th through July 2nd:

The purpose of a book cover – I’ve been missing out on Seth Godin. But no more. Take his book cover design strategy lesson and apply it to your sales process. Pow!
Creative Directors Don’t Have to Be Performers – I love this personal reflection from a creative chief in New Yaawwk. I love it as a we’re-really-all-just-human-at-the-end-of-day reminder, even the bigwigs. Come on, we all forget sometimes, you starfucking-culture nuts. But I have to agree with most of the comments: you’re in the communication business; passion is fine, but people have to be /convinced/ and /persuaded/–different words for different phenomenons–about your ideas. The idea that “presents well” means razzle-dazzle, I don’t necessary agree with. From my recruiter days, I would often describe someone as an excellent presenter when they had demonstrated the ability to deliver complex ideas to multiple people with concision in an engaging way–and yes, minus points for spilling coffee. What the hell do you have coffee with you in a presentation anyway?
Objectified: A Documentary Film by Gary Hustwit – I’m a little late to the party on this one, but in time enough to make my local screening.