The Business Creative

Exploring the inextricable relationship between successful business and creative.

Tag: marketing

Halloween 2 Banner Ads Spectacular

I’m not a fan of horror movies, and the original Halloween–in particular–was the bane of my grammar school sleepovers. However, the Halloween 2 banner ads are genius. Links removed. And I didn’t think to screengrab ‘em. There’s something to be said of the ubiquity and permanence of online banners once they’re able to mock and [...]

Put Your Money Where Your Digital Is

Listen in to this brief interview with Organic EVP Adam Turinas in which he discusses the joy of spending marketing dollars on digital with Jennifer Jones. But what else would you expect from a chief at one of the largest digital agencies? But then how can one really argue? With key themes like accountability, targeting, [...]

Creative Business and Management Bits, 29 June-2 July

Look what I’ve found recently all in glorious, clickable hypertext … June 29th through July 2nd: The purpose of a book cover – I’ve been missing out on Seth Godin. But no more. Take his book cover design strategy lesson and apply it to your sales process. Pow! Creative Directors Don’t Have to Be Performers [...]