Perhaps the best consumer example of digital’ promises–to bridge concepts and ideas to usable form. Just brilliant. From R/GA’s site on Adeek’s Agency of the Decade award: Digital Campaign of the Decade: Nike+ If there was a knock against Nike Plus from the ad world, it was what it wasn’t: an ad. Which was, of [...]
If you’re not taking advantage of Amazon’s Web Services, how do I say … You’re missing something. Cloud computing is the idea that individuals and businesses can make use of the massive technology infrastructures and resources we’re connected to via the internet for incredibly inexpensive, scalable, powerful computing and storage power. I’m not extraordinarily technical, [...]
Listen in to this brief interview with Organic EVP Adam Turinas in which he discusses the joy of spending marketing dollars on digital with Jennifer Jones. But what else would you expect from a chief at one of the largest digital agencies? But then how can one really argue? With key themes like accountability, targeting, [...]