Perhaps the best consumer example of digital’ promises–to bridge concepts and ideas to usable form. Just brilliant. From R/GA’s site on Adeek’s Agency of the Decade award: Digital Campaign of the Decade: Nike+ If there was a knock against Nike Plus from the ad world, it was what it wasn’t: an ad. Which was, of [...]
LA Office’s RoadShow 2009 kicks off in a couple weeks. The RoadShow provides a platform for the entertainment studios to exhibit their upcoming properties to top brand marketeers over two days here in Hollywood. Think Shrek selling you a bean and cheese burrito at Taco Bell, or Spiderman climbing all around your Slurpee cup. The [...]
Listen in to this brief interview with Organic EVP Adam Turinas in which he discusses the joy of spending marketing dollars on digital with Jennifer Jones. But what else would you expect from a chief at one of the largest digital agencies? But then how can one really argue? With key themes like accountability, targeting, [...]