The Business Creative » advertising http://thebusinesscreative.com Exploring the inextricable relationship between successful business and creative. Sun, 10 Apr 2011 21:29:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Halloween 2 Banner Ads Spectacular http://thebusinesscreative.com/2009/08/halloween-2-banner-ads/ http://thebusinesscreative.com/2009/08/halloween-2-banner-ads/#comments Thu, 20 Aug 2009 18:11:18 +0000 mick http://thebusinesscreative.com/?p=234 I’m not a fan of horror movies, and the original Halloween–in particular–was the bane of my grammar school sleepovers. However, the Halloween 2 banner ads are genius.

Links removed.

And I didn’t think to screengrab ‘em.

There’s something to be said of the ubiquity and permanence of online banners once they’re able to mock and cannibalize themselves. Like anything we see every day and pay no attention to, it’s ripe for disruption. Disrupt the banners! Now we just need to make sure our disruptions don’t become the next forced fun.

Thanks for the heads-up, Spencer.

]]> http://thebusinesscreative.com/2009/08/halloween-2-banner-ads/feed/ 0 Put Your Money Where Your Digital Is http://thebusinesscreative.com/2009/07/put-your-money-where-your-digital-is/ http://thebusinesscreative.com/2009/07/put-your-money-where-your-digital-is/#comments Mon, 20 Jul 2009 23:04:14 +0000 mick http://thebusinesscreative.com/2009/07/put-your-money-where-your-digital-is/ Listen in to this brief interview with Organic EVP Adam Turinas in which he discusses the joy of spending marketing dollars on digital with Jennifer Jones. But what else would you expect from a chief at one of the largest digital agencies? But then how can one really argue? With key themes like accountability, targeting, and the idea that digital strategy is a branding exercise that transcends clicks, I think Mr. Turinas is on the money.

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