The Business Creative

Aki Spicer (@akispicer) works for Fallon as director of digital strategy. Right now the webs are abuzz about this deck, and rightly so–it is a fantastic read.

When it comes to wrangling the brand in this very connected, very noisy digital world, planning and its practitioners sit dead center in the middle of this marketing shift (“Shift Happens” … Great deck. Really.). And it’s not just a matter of connecting new dots of interactions in Facebook and twitter. Indeed, it’s about holistic thinking that sees all, commanding new tools for analysis and execution, and really understanding the change from telling to listening.