The RoadShow Cometh
by mick
LA Office’s RoadShow 2009 kicks off in a couple weeks. The RoadShow provides a platform for the entertainment studios to exhibit their upcoming properties to top brand marketeers over two days here in Hollywood. Think Shrek selling you a bean and cheese burrito at Taco Bell, or Spiderman climbing all around your Slurpee cup.
The RoadShow is an impressive event, both as a collection of the commercial-pop-culture-shaping czars and as a classic model for The Business Creative. As my first year attending (I’ve known of the event for years, having had worked as a vendor to The LA Office many years ago), I have to admit, I’m pretty damned excited. High and large expectations. I’m looking forward to answering questions like:
- Why is the Hollywood experience relevant to the design business?
- What can design and communications firms learn from Hollywood, and vice versa?
- How are the challenges and opportunities for entertainment (dis)similar to other businesses?
- Who can drink the most beer at the wrap party?
Look forward to a full report afterward.
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