The Business Creative

Look what I’ve found recently all in glorious, clickable hypertext … June 29th through July 2nd:

• The purpose of a book cover – I’ve been missing out on Seth Godin. But no more. Take his book cover design strategy lesson and apply it to your sales process. Pow!
• Creative Directors Don’t Have to Be Performers – I love this personal reflection from a creative chief in New Yaawwk. I love it as a we’re-really-all-just-human-at-the-end-of-day reminder, even the bigwigs. Come on, we all forget sometimes, you starfucking-culture nuts. But I have to agree with most of the comments: you’re in the communication business; passion is fine, but people have to be /convinced/ and /persuaded/–different words for different phenomenons–about your ideas. The idea that “presents well” means razzle-dazzle, I don’t necessary agree with. From my recruiter days, I would often describe someone as an excellent presenter when they had demonstrated the ability to deliver complex ideas to multiple people with concision in an engaging way–and yes, minus points for spilling coffee. What the hell do you have coffee with you in a presentation anyway?
• Objectified: A Documentary Film by Gary Hustwit – I’m a little late to the party on this one, but in time enough to make my local screening.